Minto has two different functions in one. We are a character marketing agency where content editors are responsible for contents creation of Minto's original Characters and Our clients that we develop characters for. As most of our clients are wishing to have their original Mascots to promote their brands and communicate through mascot, you need to develope story telling contents that using mascot as medium of conveying brand story and message.

Responsibilities

1. Come up with the contents strategy that meets the client's and Minto's media
2. Write blog posts and marketing copy to promote our products and services
3. Create content calendar and planning everymonth for our clients and Minto's media
4. Create copies and captions for the Social Media contents
5. Work with the graphic design team to ensure a user-friendly experience.
6. Proofread, re-structure and edit articles by content writers
7. Update our website and social media pages with new content
8. Craft and send our monthly newsletter
9. Interview industry professionals and use online sources to research topics
10. Improve illustration in collaboration with marketing and design teams
11. Optimize published pieces using SEO guidelines
12. Manage the editorial calendar and ensure timely publication
13. Generate new ideas around industry-related topics
14. Monitor web traffic and user engagement (e.g. bounce rates)
15. Working with external media publisher to maintain consecutive exposure of Minto in the market

Requirements and skills

1. Proven work experience as a Copy Writer, Content Editor, Web Editor or similar role
2. Portfolio of published work
3. Excellent writing and editing skills in Thai and English 
4. Attention to details
5. Hands-on experience with Content Management Systems (e.g. WIX, FB Creator Studio, etc.)
6. Familiarity with SEO and keyword research
7. Team spirit 
8. BSc in Marketing, Journalism, Communications or related field