Marketing & Biddable Director

We are looking for a dynamic candidate with an entrepreneurial mindset to join our team as Marketing & Biddable Director 

Roles & Responsibilities

• Take full ownership in leading the marketing function for 6 business units - language institution, dental hospital, dental tech products, sport wear, mom & kids’ care products

• Work closely with the management team and be the thought leader of the strategic marketing initiatives, strategies, plans and execution, based on the business direction co-planned with the management team.

• Collaborate with the heads of cross-functional teams from all business units, such as Operations Director and Business Development Director.

• Collaborate with the international stakeholders and be the go-to person to accomplish marketing projects relevant to the international business.

• Set up systems and workflow to execute marketing projects 

• Overview, lead, supervise and be the key player of team development which is composed of marketing executives, marketing managers, biddable, and graphic designers.

• Hold the marketing KPIs derived from the business KPIs. Monitor and control ongoing tasks to achieve the agreed KPIs across the six business units.

• Allocate and control the marketing budget that corresponds with the business and marketing goals.

• Control the quality of tasks

• Develop an ad-buying compelling strategy and set up campaigns across various platforms such as Google ads, (Search, GDN, Programmatic, Videos), SEO, Facebook/Instagram Ads, Tiktok Ads, LAP, Twitter Ads, Marketplace ads, Email-marketing, in line with the corporate/campaign goals and objectives with biddable team

• Plan the monthly advertising content across channels with biddable team.

• Optimize and monitor budget, performance, and key metrics (i.e. target audience, ads copy, keywords, and ads banner) closely throughout the month in line with target KPIs with biddable team

• Research for target audience, consumer demand, and search engine keywords for media campaign purposes

• Develop and recommend optimization and testing plans

• Produce reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the KPIs

• Knowledge and experience in SEO/WordPress, marketplace (Shopee/Lazada) would be an advantage

• Other asked as assigned by Line Manager

Requirements:

•  Hold a bachelor’s degree in marketing, business administration, communication arts, journalism, mass communication, or related fields

•  5-7 years of experience in managerial or supervisor positions - managing the team in B2C marketing, tech marketing, service marketing, digital marketing, media, media buying strategy, and/or e-commerce marketing fields.

•  Data-driven mindset, and able to bring out creativity based on gathered insight and business information.

• Ability to conceptualize strategic marketing direction, ideas, and solutions based on business challenges and opportunities as well as the ability to supervise, guide and coordinate with the team during execution.

• Experience in project management which requires engagement with multiple stakeholders.

• Experience or hold a fair knowledge in digital advertising techniques, trends, and platforms. Experience in ad buying and strategy is a plus.

• Experience in marketing or digital marketing analytics.

• Highly experienced in or familiar in Facebook Ads, Google Adwords, and other emerging media such as TikTok Ads, Twitter Ads, and retail media (marketplace ads). 

• Facebook ads & Google AdWords certifications would be a plus!

Others:

• 5 Days working with flexibility to work from home 3 days per week

• 10 Days Annual Leave

• Social Security Fund

• Health Insurance

• Specialist discount on dental treatment

• Working location: BTS Phrompong

Interested candidate please submit your resume to [email protected]

For more information about our brands please visit:
Language institution: https://www.facebook.com/nowiloveenglishschool
Dental clinic: https://www.facebook.com/smileboxclinic
Dental tech products: https://www.facebook.com/moovaligners
Sport wears: https://www.facebook.com/inxtinxMom & Kids care: https://www.facebook.com/pikaboobabyproducts