POSITION SNAPSHOT

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Wyeth Nutrition
Full-time
Bachelor's degree in Pharmaceutical, Food Science or related
Minimum 5 years of experience in pharmaceutical or health care business
Strong Thai & English communication skill is a must

A DAY IN THE LIFE...

• Develops in-depth and thorough understanding of target consumers, leveraging the consumer portrait and CEF for the brand.
• Develops Brand Essence when relevant or and ensures that the Brand Essence governs everything the brand says and does.
• Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
• Manages 60/40+, packaging development, NHW dashboard, services, and CSV related to the brand.
• Ensures consumer centricity in all brand-related activities.
• Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to medium to highly complex Innovation & Renovation (I&R) projects to bring the pipelines to life.
• Understands impact of PFME and TTS investments on the brand and acts upon it.
• Manages the development of Big Ideas and Campaign Ideas and engagement strategies. Creates attractive and rewarding brand experiences across contact points.
• Works in partnership with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
• Understands the omnichannel environment and contributes to the development of category strategy.
• Leads the development of strong and functionally aligned brand and ICP plans.
• Supports decision-making by providing ongoing data and insights related to brand properties and industry trends.
• Directs consumer interaction through real-time digital channels (CRM, social media platforms, etc.).
• Regularly tracks the relevant digital/eBusiness KPIs (including internal and industry benchmarking) to ensure achievement of targets.
• Maximize business value by using digital to drive cross functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES)

ARE YOU A FIT?

• Bachelor's degree in Pharmaceutical, Food Science or related.
• Minimum 5 years' experience in marketing which may include some years in other functions ideally in sales/Trade Marketing or equivalent FMCG or Healthcare business.
• Understanding of key drivers of brand/product P&L and how to action them.
• Experience in leading product launch or complex renovation projects working with cross-functional teams.
• Higher education in business management and marketing with excellent track record.
• Strong learning agility.
• Project management skills at Senior I2L Project Manager role level.
• Strong relationship management and communication skills.
• Good understanding of digital marketing, 1-2 years' experience in digital & social marketing.
• Experience in social media and/or eCommerce.
• Good internet & social platforms technical and functional knowledge.
• Proven track record in delivering digital marketing projects.
• Good understanding of digital and eCommerce landscape.