POSITION SNAPSHOT

Location: Bangkok, Pathumwan
Company: Nestlé
Business Unit/Division: Nestlé Purina Petcare
Full-time
Bachelor Degree in Marketing, Business Administration or related field
5+ years of experience in Marketing or Sales with 3+ years in eCommerce
Strong Thai & English communication skill is a must

A DAY IN THE LIFE

• Localize and execute AOA eCommerce channel strategies successfully by e-customer type (e.g. C&M, Pure Player Generalist or Petcare Specialist) based on local consumer, shopper and customer insights
• Provide clear brand/ product commercialization guidelines to ensure that they are channel relevant, fit for purpose and can be executed through eCommerce customers
• Support sales teams in the execution of the eCommerce channel plans at customer level.
• Work together with the AOA Team to raise portfolio gaps/ opportunities, to provide optimal range and sales coverage while achieving efficient and effective range performance (ICP and longer term e-portfolio and commercial solutions development)
• Ensure e-content excellence, apply locally the measurement framework of key performance indicators in eCommerce
• Orchestrate local cross-functional eCommerce team (align priorities, projects and shared targets) through OMP and eCouncil, to ensure coordinated execution of central and local eCommerce channel strategies
• Partner with local marketing, communication and shopper teams to integrate e-commerce into their campaigns and assess the best customers to partner with.
• Build promotional guidelines for the channel in collaboration with sales and marketing teams, for impactful market deployment
• eCommerce Data Analysis: share insights & learnings between AOA/ NiM and the TH/ ASEAN team.
• Collect local data, monitor e-commerce environment and identify business opportunities
• eCommerce Activation: build local e-retail media plans in collaboration with sales/ marketing, as complementary to the overall brand plans, new listings and trade promotions activities

ARE YOU A FIT?

• Bachelor's degree in Marketing, Business Administration or related field
• At least 5 years experience in Marketing or Sales with at least 3 years in eCommerce
• Must understand the external commercial environment via previous customer facing role or a commercial role within a Customer
• Must understand customer needs and the selling process.
• Must be able to engage and lead both internally and externally and be a credible expert.
• People Management skills, Sales and Channel/ Category management understanding applied to eCommerce via previous professional experience
• Strong Thai & English communication skill is a must