Key player in the marketing division. Essentially, are tasked with maximizing returns on advertising and promotional activities across different media channels.

• Analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.
• Assess the impact and suitability of different types of media for targeting a specific market that their client wants to reach.
• Collect and analyse information about different media channels and the impact of different methods.
• Recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

• A degree in marketing, media studies, journalism, business management, operational research or another related subject will be useful for this profession.
• Confidence, Determination, and perseverance
• The ability to cope with the pressure
• Effective organizational abilities
• Enthusiasm
• Good interpersonal and communication skills
• Commercial awareness