Job Purpose :

To develop, establish and maintain marketing strategies as well as effectively leads and manages all initiatives related to the sales and marketing activities of assigned products and oversees all aspects of the brand and seeks to ensure its future success.

Key Responsibilities : 

1. Be accountable to drive the management and development for a brand or several brands to support delivery of business vision and growth plans.
2. Works closely with the Marketing Manager to set brand strategies and plans and proactive in identifying growth opportunities for brands’ growth.
3. Strategizes, develops and executes yearly brand plans that will help to deliver our yearly contract commitment and support each segment/brands’ strategies.
4. Creates brand awareness of assigned products through various marketing activities/ events, sponsorships, and sales promotion to enhance customer’s preference toward brand and increase share of wallet.

5. Identifies consumer insight and developed strategic direction as well as provides recommendations for the brand to increase consumption

6. Implements new market segment opportunities and leads the company through new product launches.

7. Delivers excellent brand marketing execution in a complex, multi-cultural environment that contributes to long term profitable growth.

8. Creates campaigns to continue being the market leader and gain market share from competitors.  Conducts assessments of the assigned products and market and competitive activities as well as recommends strategy for the marketing plan, promotional plan, and project schedule process.

9. Liaises with cross functional team in order to flawlessly implement ATL and BTL activities.

10. Manages product’s portfolio to achieve top line sales and margin.

11. Build s the long-term brand image, and loyalty as top of mind brand through both above the line and below-the-line campaign.

12. Develops below-the-line communication and in-store activities to ensure communication consistency with corporate strategies.

13. Closely works with all internal functions sales, demand plan and supply chain to ensure efficient consumer response.

14. Conducts category management projects to accelerate total category expansion and identify new opportunities to excite the category.

15. Efficiently manages marketing budget for all channels, i.e., modern trade, traditional trade, special channels, to secure the target net profit of the business unit (Bottom Line).

16. Handles new product launch plan ensuring that it is launched on time with the lowest out of stock situation.

17. Conducts monthly meeting with sales and marketing team to gain information of the future marketing and sales promotion plan

18. Manages and controls IMC activities based on the set strategic priorities, Action Plan, and Implementation Plan approved by Marketing Manager by delegating subordinates with advertising and public relations work assignments and monitoring their cooperation with internal and external parties on the implementation of advertising and public relations activities relating to marketing, sales, and advertising & public relations in order to ensure that such IMC activities are implemented efficiently and are able to meet the set requirements and objectives relating to marketing, sales, and advertising & public relations matters or events.

19. Performs other related duties of a similar type and at a similar level