Managing digital marketing strategy and plans including a social media strategy, a revised corporate website that will support our acquisition, retention and brand awareness objectives, SEM - including SEO and linking strategies.

• Managing digital marketing strategy and plans including a social media strategy, a revised corporate website that will support our acquisition, retention and brand awareness objectives, SEM - including SEO and linking strategies.
• Driving product strategies during customer acquisition, engagement, and retention process across devices and marketing channels
• Developing solutions that will improve CLV while optimizing CAC
• Owning your product KPIs and obsessively improving the experience and metrics
• Keeping abreast of the changing digital landscape along with competitor intelligence to ensure digital assets are industry leaders.

• BA/BS degree, MBA preferred
• • years in digital marketing/internet industry

• Deep knowledge of existing digital technologies and platforms of Facebook, Google, etc. along with understanding of various marketing models
• Experience in implementing personalization, onsite advertising, SEO, email marketing, affiliate marketing, SEM, brand partnership, advertising solutions on online platform across mobile and web devices
• Ability to evaluate existing marketing solutions to optimize offerings for different campaigns
• Self-starter mentality with ability to manage multiple projects and thrive in a fast-paced, dynamic and deadline-driven environment
• Strong analytical, written and verbal communication skills
• High energy, positive "can do" attitude, and results driven