You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. Moreover, lead the strategy development and delivery of digital marketing campaigns to various audiences across multiple digital channels. These channels include web content, mobile, email, SEM, SEO,...

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimise our marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

• Passion
• BA/BS degree or equivalent work experience.
• Some past experience in marketing preferred.
• Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
• Bonus skills: HTML/CSS, Adobe Creative Suite.